A Technique For Producing Ideas

Bulb

The best book I’ve ever come across on coming up with ideas is a very short one called “A Technique for Producing Ideas” by James Webb Young published in the 1940s. The summary of which is:

“An idea is nothing more or less than a new combination of old elements”

“The ability to bring old elements into new combinations depends largely on the ability to see relationships”

His 5 step technique is: Continue reading “A Technique For Producing Ideas”

8 Books To Read

Owning Earth

1. Creativity Inc by Ed Catmull.¬†One of the founders of Pixar describes the secret of their success including turning Disney Animation around. It comes down to focusing on how people interact with each other. Their “braintrust” meetings are a core part of this where ideas are debated, but the idea-owner can ignore or take on whatever he or she wants.

Continue reading “8 Books To Read”