Running Your Own Business Is Easier Than You Think

Start it Up

That’s the sub-title of Luke Johnson’s breezy book “Start It Up“. He’s the man behind Pizza Express, Strada, Giraffe and Patisserie Valerie. He was also Chairman of Channel Four and a one-time columnist for the FT.

For all us salaried corporate types, it’s always nice to imagine a life free from the shackles of office politics and feelings of insignificance. Here are his main points on how to achieve it: Continue reading “Running Your Own Business Is Easier Than You Think”

4 Challenges Women Face That Men Don’t

Women work

I’ve just started writing a book on finance! It has a chapter on women in banking and below is some source material. It’s from perhaps the most comprehensive book on the general topic of women and work: “What Works for Women at Work: Four Patterns Working Women Need to Know” by Joan Williams. The four patterns: Continue reading “4 Challenges Women Face That Men Don’t”

The Top 4 Immutable Laws of Marketing

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1. The Law Of Leadership.

It’s better to be first than it is to be better. Gillette was the first safety razor, Heineken was the first imported beer in the US and Harvard the first college in the US. And who’s the best in each category? Most would conflate first with best. Moreover, how easy is it to remember the second? Who was the second person to the run the four minute mile after Roger Banister? Who was the second US president after George Washington?*

Continue reading “The Top 4 Immutable Laws of Marketing”