The Top 4 Immutable Laws of Marketing

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1. The Law Of Leadership.

It’s better to be first than it is to be better. Gillette was the first safety razor, Heineken was the first imported beer in the US and Harvard the first college in the US. And who’s the best in each category? Most would conflate first with best. Moreover, how easy is it to remember the second? Who was the second person to the run the four minute mile after Roger Banister? Who was the second US president after George Washington?*

Continue reading “The Top 4 Immutable Laws of Marketing”

Don’t Iterate, Be Bold

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“We were promised flying cars and we got 140 characters” says Peter Thiel. He co-founded PayPal with Elon Musk, Palantir* and was the first outside investor in Facebook. Thiel is perhaps one of most original thinkers to come out of Silicon Valley. In his book “Zero to One”, he outlines his take on the world. Continue reading “Don’t Iterate, Be Bold”

Revolutionise Corporate Performance

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I recently stumbled across a fascinating talk by the excellent Margaret Heffernan called “Why it’s time to forget the pecking order at work”. She cited a study that showed that top-performing teams were those where each person spoke for an equal amount of time and were good at reading each other’s social cues. What did not matter was the individual intelligence of each team member. It was the quality of interactions, not the quality of the individuals that mattered. This turns the focus of companies on hiring and retaining stars on its head.  Continue reading “Revolutionise Corporate Performance”

What I’ll Be Reading/Listening/Watching On My Summer Holiday

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I’m about to take time out for my summer holidays. I like to fantasize about what I’ll get up to; that is, before reality hits and I end up doing admin, some DIY and vegging around. Here’s what would be on my fantasy list: Continue reading “What I’ll Be Reading/Listening/Watching On My Summer Holiday”

Weniger Aber Besser. Less But Better.

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The above utterance of Dieter Rams best sums up his approach. He was the Chief Design Officer at Braun, the German consumer products group, from 1961 until 1995. His aesthetic and influence can be seen today in Apple products. As for his philosophy he outlined ten for good design, these included: Continue reading “Weniger Aber Besser. Less But Better.”

A Technique For Producing Ideas

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The best book I’ve ever come across on coming up with ideas is a very short one called “A Technique for Producing Ideas” by James Webb Young published in the 1940s. The summary of which is:

“An idea is nothing more or less than a new combination of old elements”

“The ability to bring old elements into new combinations depends largely on the ability to see relationships”

His 5 step technique is: Continue reading “A Technique For Producing Ideas”