A Technique For Producing Ideas

Bulb

The best book I’ve ever come across on coming up with ideas is a very short one called “A Technique for Producing Ideas” by James Webb Young published in the 1940s. The summary of which is:

“An idea is nothing more or less than a new combination of old elements”

“The ability to bring old elements into new combinations depends largely on the ability to see relationships”

His 5 step technique is: Continue reading “A Technique For Producing Ideas”