Weniger Aber Besser. Less But Better.

Braun_SK_2_Radio

The above utterance of Dieter Rams best sums up his approach. He was the Chief Design Officer at Braun, the German consumer products group, from 1961 until 1995. His aesthetic and influence can be seen today in Apple products. As for his philosophy he outlined ten for good design, these included: Continue reading “Weniger Aber Besser. Less But Better.”

A Technique For Producing Ideas

Bulb

The best book I’ve ever come across on coming up with ideas is a very short one called “A Technique for Producing Ideas” by James Webb Young published in the 1940s. The summary of which is:

“An idea is nothing more or less than a new combination of old elements”

“The ability to bring old elements into new combinations depends largely on the ability to see relationships”

His 5 step technique is: Continue reading “A Technique For Producing Ideas”