Weniger Aber Besser. Less But Better.

Braun_SK_2_Radio

The above utterance of Dieter Rams best sums up his approach. He was the Chief Design Officer at Braun, the German consumer products group, from 1961 until 1995. His aesthetic and influence can be seen today in Apple products. As for his philosophy he outlined ten for good design, these included: Continue reading “Weniger Aber Besser. Less But Better.”