How To Create An Enduring Bestseller (6 min read)

Do you remember the films “The Flintstones” starring John Goodman or  “The Santa Clause” starring Tim Allen? How about “I Love Trouble” with Julia Roberts or “The Shadow” with Alec Baldwin? Well, they all came out in 1994 and they all made more money than a certain Continue reading “How To Create An Enduring Bestseller (6 min read)”

How To Create An Enduring Bestseller (6 min read)

The Top 4 Immutable Laws of Marketing

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1. The Law Of Leadership.

It’s better to be first than it is to be better. Gillette was the first safety razor, Heineken was the first imported beer in the US and Harvard the first college in the US. And who’s the best in each category? Most would conflate first with best. Moreover, how easy is it to remember the second? Who was the second person to the run the four minute mile after Roger Banister? Who was the second US president after George Washington?*

Continue reading “The Top 4 Immutable Laws of Marketing”
The Top 4 Immutable Laws of Marketing